Pilotlight are an innovative charity whose goal is to to provide small, ambitious charities with the expertise of senior business people. They were looking for a comprehensive new site that would help increase their exposure, enabling them to help more charities. Since the site launched Pilotlight have been the focus of several articles in high-profile publications such as the Financial Times.
Building a unique site layout around the existing Pilotlight brand and implementing the Expression Engine content management system in manner that ensures all aspects of the site can be updated in a matter of minutes by anyone with moderate computer knowledge. Search engine optimisation was also an important consideration in order to help ensure that the site continues to generate awareness of Pilotlight’s services in the long term.